Curious Learning curates, localizes, distributes and measures free, open-source mobile apps that provide everyone the opportunity to learn to read.

Global award-winning, rigorously tested, free mobile apps that allow anyone to learn to read anywhere in the world.

By The Numbers

Apps

  • We have content in 69 different languages.
  • We have surpassed 75 learning apps and games between our partners and us.

Distribute

  • We average 92,000 downloads per month.
  • Our complete content suite has surpassed 5.5 Million downloads.
  • We have reached all 227 countries in the world.
  • 6.567 billion smartphone subscriptions in the world as of 2022

Measure

  • A study published by World Vision showed that 22 hours of play equated to 2 months of literacy learning in a well-resourced school.
  • A World Bank study (of 9000 homes in northern Nigeria) shows that the use of these apps for early literacy learning was second only to 1-on-1 tutoring.

Distribution Case studies

  • We reached 100K Ukrainian learners within 100 days of the invasion starting. Here is a video of a Ukrainian mother and child using our content. Learn more.
  • Over the last few years, we have expanded our distribution capacity and experimented with over 100 country-language-platform combinations to better understand what is possible using direct-to-parent marketing:
  • Expanded our reach to ~1M learners per annum
  • Maintained a marketing cost of ~$.50 per learner reached