A World Bank study (of 9000 homes in northern Nigeria) shows that the use of these apps for early literacy learning was second only to 1-on-1 tutoring.
Distribution Case studies
We reached 100K Ukrainian learners within 100 days of the invasion starting. Here is a video of a Ukrainian mother and child using our content. Learn more.
Over the last few years, we have expanded our distribution capacity and experimented with over 100 country-language-platform combinations to better understand what is possible using direct-to-parent marketing:
Expanded our reach to ~1M learners per annum
Maintained a marketing cost of ~$.50 per learner reached