The Need & Opportunity

70% of children worldwide do not reach minimum proficiency levels of literacy, including 90% of children in Sub-Saharan Africa, and 88% of children in India.

  • One billion more people without literacy skills in the next 25 years.
  • By 2050 98% of adults in Sub-Saharan Africa and India will have their own smartphones.

Global award-winning, rigorously tested, free mobile apps that allow anyone to learn to read anywhere in the world.

Cost Effectiveness

An average acquisition cost of ~$0.50 per learner: India $0.04 - Nepal $0.08 - Kenya $0.42

100 times more cost effective and can be scaled immediately to meet the need while traditional systems catch up.

Literacy Is…

  • ... a poverty issue
    Each grade level of literacy increases earnings by 9.7%
  • ... a gender issue
    2/3 of illiterate adults are women
  • ... a health issue
    With literate, people are 5x more likely to know how HIV/AIDS is spread
  • ... a peace issue
    Without literacy, people are 9x more likely to become radicalized
  • ... a child labor issue
    47% of child laborer will never attend school
  • ... a human trafficking issue
    46% of Nigerian youth identify illiteracy as a major cause of human trafficking
  • ... a food issue
    Universal literacy would increase food production by 24%
  • ... a economic issue
    Literacy for 770 million adults would increase annual global GDP by $1.2 trillian